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As businesses strive to establish a strong online presence in a competitive marketplace, navigating online advertising in Dubai can seem overwhelming, especially with the variety of platforms to choose from. When it comes to Facebook ads in Dubai, many businesses - both small and large - turn to what’s now known as Meta for its unparalleled reach and audience-targeting capabilities.
Whether you want to market your business as a freelancer or simply get the word out about your services, advertising on Facebook is a great way to promote your business. Read more about why you need Facebook ads for your business.
Today we’re discussing how to pay for your ad campaigns. And the most convenience option is Pyypl.
The way you pay should be as seamless as the campaigns you run. That's where Pyypl shines. Pyypl is a financial services app that offers a 100% digital payment card that can be used to pay on any online or offline platform, just like a regular payment card. By opting for Pyypl’s Visa card, you can sidestep the often tedious and restrictive world of traditional banking. This is particularly revolutionary for individuals who might feel boxed out of typical banking avenues due to full-time employment requirements or other eligibility criteria.
With Pyypl's emphasis on top-notch security and its user-centric design, the payment experience for your Facebook ad campaign is not only smooth but also safe. And the icing on the cake? Its universal acceptance across countless online platforms, ensuring that when you're diving into facebook ads Dubai, Pyypl is your reliable ally in streamlining payments.
It's a question that's undoubtedly crossed the minds of many marketers and business owners: Are Facebook ads worth it? The digital landscape is littered with various advertising platforms, but Facebook continues to stand out as a dominant force. The reason for this isn't just its vast user base, but also the platform's ability to facilitate hyper-targeted advertising.
Several studies have indicated that Facebook ads can provide an impressive return on investment (ROI). A 2019 study by WordStream found that Facebook ads convert at an average conversion rate of 9.21%. Another figure comes from Shopify, which reported that the average ROI for Facebook ads in the e-commerce sector was an impressive 152%! This is largely because of the platform's ability to utilise a user’s data – from their likes, shares, to their browsing history. With such data at your disposal, ads can be tailored to an audience that is more likely to engage with them. Read more about why you need Facebook ads
But it's not just about splashing cash and expecting magic. The true efficacy of Facebook ads lies in how they are used. Careful audience segmentation, strategic bidding, compelling ad design, and persuasive copy are all crucial components of a successful campaign. A/B testing, where two or more versions of an ad are pitted against each other to determine which performs better, is also a smart approach. This allows businesses to refine their strategies in real-time, ensuring that resources are being utilised optimally. Read more about how to create effective Facebook ad campaigns.
One of the most frequently asked questions regarding Facebook advertising is about its cost. And it's not hard to see why – understanding how much you might need to spend can determine the scale and scope of your ad campaigns. The truth is, there isn't a one-size-fits-all answer to this. The cost of Facebook ads can vary widely based on several factors.
Firstly, Facebook advertising operates on a bidding system. This means you compete with other advertisers for ad space, and the price you pay depends on the competition and the value Facebook's algorithms perceive your ad offers to the target audience. For instance, advertising a winter coat in a cold month is likely to be more competitive (and potentially more expensive) than in warmer months.
Another factor to consider is the specific objective of your campaign. Whether you're aiming for clicks, impressions, conversions, or any other objective, each has its own associated cost. According to a 2020 study by AdEspresso, the average cost per click (CPC) across all industries was $0.97, while the average cost per 1,000 impressions (CPM) was around $7.19.
Additionally, your target audience plays a significant role in the cost. Trying to reach a broad, general audience might be less expensive than a more niche, highly-targeted demographic.
It's worth noting that there's an emerging market where businesses can buy Facebook ads accounts, allowing them to leverage the ad history and credibility of an established account. However, this practice comes with its own risks and considerations, and it's essential to ensure compliance with Facebook's policies.
Here's a detailed step-by-step guide on how to pay for Facebook ads using Pyypl.
Step 1: Get Set with Pyypl
Before you dive into the world of Facebook advertising, ensure your Pyypl account is set up and loaded. Since Pyypl functions like any Visa card, you can seamlessly integrate it with Facebook’s payment methods in the Facebook Ads Manager.
Step 2: Access Your Facebook Ad Account
Navigate to your Facebook page and then Facebook Ads Manager. If you haven’t set it up yet, now’s the time. Here, you'll get a unique facebook ad account number, which essentially acts as an identifier for your ad activities.
Step 3: Choose 'Payment Settings'
Once in the Ads Manager, head over to the side menu and select ‘Billing’. From there, go to ‘Payment Settings’. This is where you will add Pyypl as a payment method.
Step 4: Add Payment Method
In the 'Payment Settings', you'll find an option to add a new payment method. Click on it, and when prompted, choose 'Credit/Debit Card'.
Step 5: Enter Pyypl Details
Now, input the details of your Pyypl card, just as you would with any other Visa card. Ensure all details are accurate to avoid any hitches in the payment process.
Step 6: Set Pyypl as Default (Optional)
If you plan on using Pyypl frequently for your Facebook ad payments, it's wise to set it as the default payment method. This streamlines future transactions, saving you the hassle of selecting a payment method each time.
Step 7: Launch Your Campaign
With Pyypl now set up as your payment method, you're all set! Design your campaign, set your budget, and once you're ready, launch your ad. The associated costs will automatically be deducted from your Pyypl account.
Getting your Pyypl card is quick and easy. Simply follow the steps below:
Download the App: Head to your mobile device's app store and search for "Pyypl" to download the app.
Register: Make sure you have a working phone number, a valid identification document, and proof of address handy. Once you launch the app, input your name and phone number.
You'll receive an OTP (One-Time-Password). Enter this OTP to move on to the next step.
Secure Your Account: Set up a passcode for your Pyypl account. Remember this passcode or jot it down in a secure location.
Legal Stuff: Before moving forward, take a moment to read the terms and conditions. After understanding them, check the provided box and proceed.
Complete the Verification: Scan your identification document and proof of address.
Then capture a quick selfie for verification.
Top Up Your Account: From the home screen of the app, tap the "top up" button. You'll see various methods to fund your account. Opt for the one that suits you best.
Request a Card: After you've added funds to your Pyypl account, return to the app's home screen. Tap "+ new card". Shortly after, a virtual card will be assigned to your Pyypl account without any need for activation.
Congratulations! You're now set to use Pyypl for all your payment needs.
Pyypl not only simplifies the payment process for Facebook ads but it also offers a secure and efficient transaction method for all your online advertising needs. So, whether you're a business in Dubai looking to target a local audience or aiming for a global reach, with Pyypl, paying for your campaigns is as breezy as a walk on the Jumeirah Beach. Now if you’re interested in learning how to optimise your ads for maximum ROI, we have a whole guide on that topic as well. Give it a read!